VentureScale

THE CONVERSION STACK: Compounding gains.

The GTM Velocity Framework™ is built on incremental gains: small improvements, engineered in at every stage that compound into results no single fix could produce alone.

	Qualification	Proposal	Win Rate	ARR
Before	18%	48%	24%	£373,200
Optimised Lift	+3%	+3%	+3%	+39%
After	21%	51%	27%	£520,500

With no additional spend on sales or marketing

*Financial model based on standardised £15k ACV and 100 qualified monthly opportunities. Gains represent multiplicative conversion improvements across the revenue pipeline.

THE REVENUE LOOP: A well oiled machine.

The framework splits your commercial engine into four sections, each with its own benchmarks, tracked and measured to drive the incremental gains that compound across the system: a strong foundation, demand that reaches the right customers, pipeline that converts, and retained customers who become the next source of growth. Each section gets optimised in turn, removing leaks and building a well-oiled machine.

01 · ENGINE

Strategy & Architecture

The foundation everything is built on: ICP/TAM mapping, pipeline design, tech stack, playbooks, single source of truth.

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02 · FUEL

Pipeline Generation

Lead capture and routing through a defined, repeatable process.

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03 · TRANSMISSION

Conversion & Closing

Pipeline and deal progression, standardised so every deal moves on evidence.

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04 · FLYWHEEL

Retention & Expansion

Renewals, upsells and referrals — tracked so retained customers become a key source of growth, feeding back into pipeline.

Book a Free Consultation Fixed fee · Guaranteed outputs

THE METRICS THAT MATTER: Clarity you can act on.

Most leadership teams make critical strategic decisions on guesswork because they don't have the level of visibility they need. The GTM Velocity Framework™ fixes that by defining the right metrics at every stage of the loop, a North Star for each section, backed by a set of supporting KPIs tailored to where a scaling business actually is - not the standard enterprise list. The result: decisions made on evidence, not guesswork.

Section	North Star	Also Tracked
Strategy & Architecture	CAC Payback Period (Months)	LTV:CAC Ratio, CAC, Burn Multiple
Pipeline Generation	Qualified Pipeline Generated (SQO Value)	Qualification Rate, Pipeline Coverage Ratio, Lead Volume by Source
Conversion & Closing	Pipeline Velocity	Win Rate, Proposal Rate, Sales Cycle Length
Retention & Expansion	Net Revenue Retention (NRR)	Gross Revenue Retention (GRR), Time-to-Value, Referral/Repeat Rate

Who This Is For

Common signs it's time.

Limited visibility into pipeline and team performance, so KPIs aren't tracked or trusted.
Stalled growth: conversions dropping as the team grows.
No documented sales process, so everyone runs the pipeline their own way.
Disconnected tools and messy data, making reporting unreliable.
Preparing to raise, or just closed a round, and need the system and reporting that holds up.

Why VentureScale

Purpose-built for scaling teams.

Most scaling businesses are told RevOps is a later-stage luxury. We think that's completely wrong. Commercial infrastructure is just as important, if not more so, during early growth, when resources are limited and time is against you. This is a critical period where strategic pivots and decisions happen most regularly, and these need to be based on real data, not guesswork.

The GTM Velocity Framework™ gives your commercial engine a scalable, repeatable system with full visibility for leadership, so growth is built on evidence, not guesswork.

HOW WE WORK WITH YOU: Services & pricing.

Recommended

GTM Velocity Audit

£2,500 Delivered in 5 days

A full diagnostic of your commercial engine — process, data, tech stack — mapped into your current conversion stack. From there, we show you where the biggest incremental gains sit, and what realising them could be worth in additional revenue.

GTM Velocity Framework™

From £6,000 Guaranteed Outputs in 60 days

Every section of the Revenue Loop, built to the same standard — infrastructure, pipeline, conversion, and retention. Standardised processes, playbooks and dashboards that give you real visibility and scalability. Fixed fee. Named deliverables. Guaranteed.

RevOps Retainer

£2,500/mo Continuous optimisation, built in

We maintain and support your commercial engine after it's built — keeping it optimised, monitored, and working as it should. Most clients start this straight after their Framework build, and we'd recommend a minimum of three months to see it properly bedded in.

Fractional RevOps Partner

£800/day Senior expertise, fraction of the cost

Senior RevOps leadership, embedded in your team, delivered personally by Germain, VentureScale's founder. The strategic and operational oversight a senior RevOps executive brings, without the cost of a full-time hire.

Book a Free Consultation

We've walked the same path as our clients.

VentureScale's founder, Germain Marquesini, understands first hand what it takes to build commercial traction from scratch. A decade spent inside early-stage businesses — building pipelines, implementing systems and processes and reporting to boards under real pressure — leading and growing teams through the same growth challenges our clients face today.

That first-hand experience is what VentureScale is built on. We don't advise from the outside — we've been on the inside, and we know what it actually takes to build commercial infrastructure that scales.

Germain Marquesini

Founder

The GTM Velocity Framework™